sydney-based designer & creative
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AFAIC Branding

Branding, identity, logo design.

 

AFAIC Rebrand

Branding, identity, logo design

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Working with a small team of designers to strengthen the visual identity of Afghan Fajar Association Incorporated and project their ethos and vision through the development of a new tagline ‘We support new beginnings’.

 

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We created a dynamic and cohesive system across their name by designing sub-brands for all of their events in order to primarily attract and appeal to NGO associates for further growth and support through funding and collaboration. 

 

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In rebranding AFAIC we communicate how the nature of this organisation acts as a building block towards creating a sense of community, growth and empowerment. Whilst subtly incorporating their cultural values through Islamic patterns and the symbolism of the 5 pillars of Islam, we have been culturally sensitive in the design outcome in order to support AFAIC’s vision for multiculturalism. 

 

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