sydney-based designer & creative
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Fairfax Summer Sale

 

Fairfax Summer Sale (The Age/SMH)

 

With summer around the corner, our challenge is to show our audience that their leisure time over the summer can be made complete with weekend delivery and unlimited digital access to the SMH/AGE. Art direction & design.

 

 
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CHOSEN CONCEPT

Using minimal colours and a summery colour palette, we’ve created a fresh, contemporary look for this year’s campaign that still retains the SMH and Age’s premium style. This look allows our messaging to stand out whilst drawing the audience in.

 
 
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Social & eDM

Social & eDM

 

 
 
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concept 01

For this concept, we’ve pushed the use of vibrant colours to create a bright, eye-catching design. Using simple vectors lets our sale messaging stand out on cluttered pages.

 
 
 
Social & eDMs

Social & eDMs

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concept 03

In theme with both summer and urgency, we looked at melting ice to create a concept that delivers both in a fun, upbeat style.

 
 
 
Social & eDM

Social & eDM

Concept03_EDM_EDM 02.png
 

 
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concept 04

Using minimal colours and a summery colour palette, we’ve created a fresh, contemporary look for this year’s campaign that still retains the SMH and Age’s premium style. This look allows our messaging to stand out whilst drawing the audience in.

 
 
 
 
Social & eDMs

Social & eDMs

Concept 04_V2_Concept 04- EDM 02.png
 

Agency SLIK Creative Agency

Project role Art direction & design