The Sydney Architecture Festival
Film photography, identity, print
For this university project I used the Sydney Architecture Festival. This is an annual event celebrating Sydney’s city as a global hub for collaboration and creativity between designers, architects and the local community. The 4 day festival aims to celebrate and encourage Sydney’s architecture through more exposure, collaboration and engagement with our surroundings.
I have used photomontage techniques in the dark room to create an aesthetic that expresses a sense of collaboration and creativity through the mismatched and imperfect imagery as well as communicating the festivals focus for new and inventive ways to cultivate and improve our city.
Iconography is used to represent each day of the festival, complimenting the imagery’s shapes and patterns. Die cuts and pop outs in the festival program and formal invites are a playful addition to express the festival’s vision for engagement and exposure.