Batyr Australia
‘It’s Awkward But…’ Campaign
Sometimes it’s difficult to open up. Batyr are smashing the stigma on mental health for youth around Australia by encouraging kids get the conversation started.
Batyr needed direction on how their latest awareness campaign ‘It’s Awkward But…’ could expand beyond print and into the digital realm. I had the opportunity to art direct, illustrate and animate how this campaign could come to life through 7NEWS and 7plus TVCs, social ads and digital out of home placements within health clinics.
Project Role Lead Designer
Skills Art direction, digital design, illustration & animation
By creating characters to communicate this message it becomes relatable to a younger and more vulnerable audience. Working closely with a sound designer we focused on creating a warm and inviting tone in order to encourage youth to feel comfortable to speak up and reach out.
Sponsored ads for instagram stories and posts.
Sponsored ads for instagram stories and posts.