Koala
Koala — Campaign & Brand Design
As part of Koala’s creative team, I worked across a broad range of marketing campaigns and brand touchpoints, spanning digital, CRM, print, out-of-home and retail activations. My work included leading the art direction and design of sale campaigns, developing email design systems across multiple brands, and creating campaign assets and collateral that brought Koala’s brand to life across channels.
Company Koala
Skills Art Direction, Campaign Design, Digital Design, Motion Graphics, Illustration
Project Role Designer
Sale campaigns
Led the art direction and design of Koala’s sale campaign creative across digital and marketing channels. This included animated web banners, paid and organic social assets, CRM, out-of-home advertising and supporting campaign collateral.
Social media
Designed paid and organic social assets and templates, adapting campaign creative for different formats and channels while maintaining a consistent brand presence.
EDM creative
Developed Salesforce- and Klaviyo-compatible email design systems and templates across Koala, Koala Second Home and Koala Commercial, creating a consistent and flexible approach to email communications across the three brands.
Pop up installations
Designed a range of campaign collateral and signage for Koala’s pop-up installations at Mirvac Centres across Sydney. Deliverables included large-format billboards, digital out-of-home (DOOH) creative, on-site signage, print collateral and retail graphics across entrances, lift doors and travelators.
Designed print collateral, including product catalogues showcasing Koala’s vision, mission and product range.